Campaign to recrute buddies for the VCA
The Amsterdam Volunteer Centre wanted to recruit bodies to assist and simply give more attention to lonely people in the North side of Amsterdam. We were able to make a low budget campaign that would appeal and reach out to all Amsterdammers. A simple typographical poster serie stating "wanted: friend" with friend in several street lingo translations.
The campaign has been very successful. Right after the launch the VCA already received their aimed number of volunteers.