100 jaar AMVJ

Graphic Identity for the anniversary of the AMVJ


The omnisport or rather Youth movement AMVJ celebrated their centenary in 2018. Studio Wesseling designed the identity for several events during the year, an jubilee jersey and a book. The project was a design research on the Amsterdamse School design which felt like the right approach.

The triangle has always been the AMVJ identity. Many places and buildings within the heritage of the AMVJ are named after the triangle. It refers to the American YMCA as well as its origin and culture.